Advice from Collectors: Where to Start When Buying Art.
Buying art can feel like an overwhelming journey, especially for first-time collectors. With thousands of styles, mediums, and artists to choose from, how do you know where to begin?
Artwork featured – Frank Coffie
Whether you’re purchasing for personal enjoyment, investment, or interior styling, seasoned collectors offer a common piece of advice: start with intention.
In this guide, we share insights from experienced collectors on how to approach buying art with confidence — ensuring each piece you acquire is meaningful, valuable, and a perfect fit for your space.
1. Buy What You Love, But Do Your Research
One of the most common tips from seasoned collectors is to follow your instincts, buy pieces that resonate with you on an emotional level. Art is personal, and the best collections reflect the tastes, stories, and perspectives of the collector. However, beyond personal preference, doing some background research on the artist, their career, and the significance of the work adds depth to your purchase.
Visit galleries, exhibitions, and online platforms like Unsung Art to get familiar with different styles and discover emerging artists.
2. Start Small and Grow Your Collection Over Time
You don’t need to spend a fortune on your first piece. Many established collectors started by acquiring smaller works, such as limited edition prints, works on paper, or pieces by emerging artists. These can be more accessible while still offering originality and value. As you refine your taste and confidence, your collection can evolve into larger statement pieces or rare investment works.
Consider starting with an editioned print, a drawing, or a work on canvas by an emerging artist whose career you can follow.
3. Consider Art as an Investment
While art should primarily be something you love, it can also be a long-term investment. Some pieces appreciate in value over time, especially if the artist gains recognition. If you’re considering art as an asset, look at the artist’s career trajectory, are they exhibiting regularly? Investing in artists at the right time can bring significant returns.
Research artists with a growing reputation and look for works in limited editions or unique one-of-a-kind pieces.
4. Think About How Art Fits Into Your Space
Art has the power to transform a room, set a mood, and become a conversation piece. Collectors often advise considering how a work fits into the environment; whether it’s for a home, office, or hospitality space. Think about lighting, wall space, and how the artwork interacts with your furniture and decor.
Curate your space as a gallery, allow your artwork to be the focal point rather than competing with other elements in the room.
5. Support Local and Emerging Artists
Some of the most exciting collectors’ pieces come from artists at the beginning of their careers. Not only do these works often offer great value, but supporting emerging artists helps shape the future of the art scene. Many established collectors enjoy building relationships with artists and following their journeys.
Platforms like Unsung Art make it easy to discover and support South African artists. Building a collection that includes emerging talent gives your space a dynamic and evolving feel.
6. Take Your Time and Enjoy the Process
Great collections aren’t built overnight. Art collecting is an ongoing experience of discovery, learning, and refinement. Trust your instincts, explore different styles, and enjoy the process of finding pieces that truly resonate with you.
Whether you’re looking for art that enhances your living space, adds to your investment portfolio, or simply speaks to you, these insights from experienced collectors can help you start with confidence.
📍 Explore curated collections and discover your first (or next) masterpiece at Unsung Art
Words: Vivian de Waal